For 2011, Launch Agency was selected to do the promotional materials/ campaign for the Addys. Working with Alex Slotkin and Jon Fulrich, we created a campaign that centered around the relentless and sometimes painful creative process. Our goal was to really strike a chord and connect with our target audience, which was basically people like ourselves. One of the ongoing challenges for these award shows is the diminishing amount of entries into these prestigious competitions. So we really wanted to create a timeless campaign that would be art-worthy. Our team enlisted painters and illustrators to visualize this direction. As a result, we had a record number of entries and a huge turnout. I will be posting the teaser video here shortly.