Beer cheese is a Kentucky favorite and was first served in the 1940's at a restaurant in Clark County. Big Russ's family-recipe mixes southern, spicy flavor cues along with award-winning Wisconsin cheeses. Most varieties start with sharp-cheddar. Then, beer is added in order to provide a little flavor & texture, as well as garlic and other spices.
Since the inception of the brand, Big Russ continues to perform amazingly well for a grass-roots startup. Here’s a brief breakdown of sales:
2011-$45,083.00
Increase 209%
2012-$139,743.81
Increase 134%
2013-$327,559.20
Decrease 3.7%
2014-$315,136.58
Increase 45%
2015-$456,733.30
Total increase from 2011-2015=913%