Beer cheese is a Kentucky favorite and was first served in the 1940's at a restaurant in Clark County. Big Russ's family-recipe mixes southern, spicy flavor cues along with award-winning Wisconsin cheeses. Most varieties start with sharp-cheddar. Then, beer is added in order to provide a little flavor & texture, as well as garlic and other spices.
Since the inception of the brand, Big Russ continues to perform amazingly well for a grass-roots startup. Here’s a brief breakdown of sales:
Total increase from 2011-2015=913%