Reimagined the Texas Rangers’ uniforms and brand identity as a unified design system, balancing heritage authenticity with contemporary aesthetics. The result elevated team presence across live play, media, and experiential activations, culminating in the Rangers’ 2023 World Series championship wearing PullPin’s redesigned uniforms.

As Creative Director for TMA/ TeamDDB, we led experiential innovation and national broadcast activations for the U.S. Army, creating recruitment-focused platforms including the Impossible Shot, Impossible Kick (CBS), the Army’s official 2025 Rose Bowl Parade float, and so much more. These initiatives helped modernize recruiting engagement and contributed to the Army surpassing its recruitment goals.

Feel free to watch some of these short videos.

As Creative Director for TMA, we designed and deployed large-scale experiential platforms for AT&T across college football’s biggest stages, translating brand equity into immersive, participatory fan experiences. These activations elevated AT&T’s visibility, engagement, and cultural relevance in highly competitive live environments.

As Creative Director for TMA, we designed an immersive experiential platform for Lululemon in Los Angeles, translating the brand’s emotional philosophy into a multi-sensory physical environment. The activation deepened consumer connection and elevated lululemon’s presence through architecture, light, sound, and movement.

Reimagined Brown Sugar Bourbon’s identity and brand system, transforming it into a culturally relevant and commercially compelling spirits brand. The redesign elevated perception, strengthened market positioning, and helped pave the way for acquisition by Jamie Foxx.

Architect brand identities that strengthen positioning, increase recognition, and unlock growth. Identity is the lifeblood of a product or service, shaping its culture, perception, and long-term trajectory. Through deep research, close collaboration, and rigorous iteration, each identity is developed as a foundational system designed to inform, captivate, and endure, capable of supporting evolving products, experiences, and audiences.

Red Dot Hot Sauce — Founder & Brand Architect

Created Red Dot Hot Sauce from zero to a purpose-driven, veteran-owned brand that resonates with warriors, first responders, and heat-seekers alike. Rooted in grit, authenticity, and Texas pride, the brand translates bold storytelling into handcrafted products, cultural momentum, and a growing community of advocates around “bring the heat.” The identity and ecosystem reflect deep personal conviction, real heritage, and strategic positioning in a crowded category.

Visit: https://reddothotsauce.com

Design packaging systems that transform products into unmistakable brand artifacts. Packaging is often the first physical interaction a person has with a brand, and it must communicate quality, intent, and identity instantly. Each solution is developed through a balance of strategic positioning, material intelligence, structural clarity, and visual restraint, ensuring the packaging not only protects the product, but elevates its perceived value and presence.

The work emphasizes clarity, authenticity, and emotional resonance, creating packaging that performs across retail, digital, and experiential environments while strengthening recognition and long-term brand equity.

Reimagined PureWine as a category-defining brand that transforms a functional filtration device into an aspirational ritual accessory. The identity system balances scientific integrity with refined simplicity, creating immediate trust while preserving the romance of wine culture. Packaging, typography, and visual storytelling were designed as a unified system to increase shelf presence, clarify value, and elevate perceived quality across retail and digital channels.

Created fully integrated NASCAR hospitality experiences, highlighted by the 1948 Luxury Suite at Daytona 2026. Developed cohesive environmental, graphic, and collateral systems that transform hospitality spaces into premium brand environments designed for maximum emotional impact and sponsor value.

https://fatgoblin.games

Fat Goblin Games — Brand Identity & Merch System

We partnered with Fat Goblin Games to develop a bold, cohesive brand identity and merchandise ecosystem that reflects the studio’s irreverent spirit and deep roots in tabletop RPG culture. Founded in 2011, Fat Goblin Games creates original and compatible content for major role-playing systems including D&D, Pathfinder, and their own proprietary engines, requiring a visual identity capable of spanning multiple worlds, products, and audiences.

Our work established a scalable identity system anchored by a distinctive goblin mark, expressive typography, and a flexible visual language that translates seamlessly across digital storefronts, physical merchandise, packaging, and community touchpoints. The result is a unified brand presence that strengthens recognition, energizes fan engagement, and provides a durable foundation for continued expansion across new games, systems, and product lines.

Developed the full brand identity, packaging system, and visual language for Chuckle Rum, positioning it as a culturally distinctive, entertainment-driven spirits brand. The design transforms the bottle into both product and personality, maximizing shelf impact, recognition, and long-term brand equity.

Create high-impact experiential activations that convert attention into engagement and engagement into action. By aligning spatial design, brand systems, content, and interactivity, each environment becomes a strategic platform built to drive awareness, participation, and measurable results.

Drone Optics & Innovation. Contact us for more information.

Built HuduRX from the ground up as a performance-driven wellness brand, leading brand strategy, identity, packaging, and product ecosystem as majority stakeholder. The system fuses bold, culture-infused visual storytelling with science-backed credibility, creating a distinctive and scalable brand platform. Every element, from marks and typography to packaging and pattern systems, was designed to drive recognition, consistency, and long-term category positioning.

GLO – Game-Like Objects

GLO is the gaming and interactive innovation arm of PullPin, focused on building immersive, high-performance digital experiences across Unity, Unreal Engine, Phaser, and emerging platforms. We design and develop original games, branded interactive worlds, and experiential mechanics that merge entertainment, storytelling, and strategic objectives. From browser-based activations to full-scale 3D environments and experiential installations, GLO treats gameplay as a powerful engagement engine, turning brands, ideas, and missions into systems people can step into, play, and remember.

Created PointMobl as a complete brand platform for RadioShack, defining the identity, packaging system, and retail environment to establish a cohesive and scalable mobile accessory ecosystem. Developed the full visual and spatial language, from logo and product packaging to in-store graphics and experiential retail elements, transforming PointMobl into a recognizable and immersive consumer brand. The system unified product, environment, and messaging to strengthen customer engagement and elevate RadioShack’s mobile retail presence.

Led high-impact food and product photography for QSR brands and national retailers including Sam’s Club, translating brand strategy into conversion-driven visual assets. Directed shoots from concept through final delivery, ensuring lighting, composition, and styling aligned with in-store, digital, and campaign objectives. Every frame was crafted not just to look beautiful, but to move product and reinforce brand equity at scale.

This is a print ad for Modern Luxury magazine. Our challenge was to advertise a new model E-Class Cabriolet for Mercedes-Benz and give it a flavor that would support the Fresh Faces of Fashion, Dallas 2011. We decided to focus on one benefit, which in this case was the convertible top. I had the great fortune of using my wife as the talent and I also worked with copy writer, Alex Slotkin. The photographer who shot this was the Dallas great, Stewart Cohen.

Developed the complete brand identity for the Children’s Advocacy Center of Collin County, creating a visual system that communicates safety, healing, and trust for vulnerable children and families. Led the design of the core mark, print campaigns, and digital presence, ensuring clarity, emotional resonance, and consistency across all touchpoints. The work strengthened the organization’s ability to connect with donors, partners, and the community while reinforcing its mission through a cohesive and enduring brand platform.

http://fit-everywhere.com

FitEverywhere — Product Invention, Brand Creation, and Patent Portfolio

Invented the Circ-It® fitness system and built FitEverywhere from zero into a patented, trademarked fitness platform designed to deliver full-body training in any environment. The system integrates strength, mobility, and portability into a compact, scalable ecosystem engineered to transform any space into a gym while maintaining premium design integrity and usability.

FitEverywhere represents the convergence of industrial design, intellectual property strategy, and brand creation, establishing a defensible category position through patented innovation, cohesive identity, and a platform built for global scalability.

Mundo Earwood, a high-spirited and award winning country star had approached PullPin to create a small collection of items for a tribute show. We took a simple, typographic and screen printed aesthetic to develop his "best of" collection CD. We named the disc "Hits & Mrs" to reenforce the main theme of his music, love.

Only 3 elements were needed for this campaign which were a t-shirt, poster, and a CD.

http://bigrussbeercheese.com

Beer cheese is a Kentucky favorite and was first served in the 1940's at a restaurant in Clark County. Big Russ's family-recipe mixes southern, spicy flavor cues along with award-winning Wisconsin cheeses. Most varieties start with sharp-cheddar. Then, beer is added in order to provide a little flavor & texture, as well as garlic and other spices.

Since the inception of the brand, Big Russ continues to perform amazingly well for a grass-roots startup. Here’s a brief breakdown of sales:

2011-$45,083.00
    Increase 209%
2012-$139,743.81
   Increase 134%
2013-$327,559.20
     Decrease 3.7%
2014-$315,136.58
    Increase 45%
2015-$456,733.30
 
Total increase from 2011-2015=913%

Promotional elements for Fosters-Beringer. While going through research, we discovered the plummeting number of sales during football season for wine. After thinking of a few directions that could potentially resonate with a sports-fanatic/ male demographic, I decided to go back to the days of the Roman games. Gladiators fought with every ounce they had while crowds were going crazy watching with wine goblets in hand. That was the drink of choice. So why not celebrate our modern-day gladiators with the classic beverage of choice?

Created Tribe Provisions as a ground-up outdoor brand, developing the complete identity, product packaging, and digital platform to support a cohesive and scalable product ecosystem. The brand system was designed to reflect durability, self-reliance, and modern exploration, translating outdoor ethos into a distinctive and recognizable visual language. Though later sunset, the project demonstrates the ability to originate and execute a fully realized consumer brand from concept through market-ready implementation.

For 2011, Launch Agency was selected to do the promotional materials/ campaign for the Addys. Working with Alex Slotkin and Jon Fulrich, we created a campaign that centered around the relentless and sometimes painful creative process. Our goal was to really strike a chord and connect with our target audience, which was basically people like ourselves. One of the ongoing challenges for these award shows is the diminishing amount of entries into these prestigious competitions. So we really wanted to create a timeless campaign that would be art-worthy. Our team enlisted painters and illustrators to visualize this direction. As a result, we had a record number of entries and a huge turnout. I will be posting the teaser video here shortly.

Purchase/ More Info

Win an Xbox One while helping soldiers and families!

This limited-run poster was initially designed while going through the Communication Design program at UNT in 2002. It was inspired by a competition that is held every year at White Sands, NM. I’ve participated twice with a small team from the 4th Military Police Company Back in 1995 and 1996,. The event is a 26.2 mile race through the desert with 35lbs of love on our backs.

Historically, the Bataan Death March occurred during World War II. It was a grueling hell for American and Filipino-allied soldiers who were forced to march 100 miles through rough terrain. They were starved, beaten, torchered, and some were even killed. 

For 2014, the memorial march marks the 25th year of this annual event. Our team, Bros And Arrows will be 5 strong. We will be carrying 35 lbs worth of food to donate to local food banks. We are also in the process of trying to raise funds for families of fallen soldiers. 

Our fund-raising poster is now complete and available for purchase for $20! This price includes shipping and donation to the cause. All proceeds will go towards the Wounded Warrior Project, local food banks, and the event itself. The poster is a limited run of 500. Each one is signed and editioned. You can order yours now by emailing me at: reuben@pullpin.com. Or you can purchase one directly here on this page . Your sensitive information is secure! I will be selling these posters on a first-come first-served basis until we run out. Hurry and get them now as I will not be printing these again. Once we reach 500 poster sales, we will hold a raffle for a brand new Xbox One gaming console! Hurry and donate today! Thank you for your time and support!

Purchase/ More Info

http://www.opusfire.com

We are story tellers, simply put. The fabric of our personal growth is strongly facilitated by the stories that we share, hear, and experience. 

NightKnight is a group of passionate designers, illustrators, writers, and artists whose sole mission is to create content that will inspire children to grow. As we've heard for countless years, our ever-evolving and growing mass-market media is one of the biggest influencers in shaping our children's character. Our challenge, as a society is in selecting appropriate content rather than ignoring it. NightKnight wants to create chivalrous, strong, confident, and self-aware knights out of impressionable children.

Our content ranges from 0-6 and 6-12 age ranges. We use several popular conventions such as gaming, fashion, etc to create an irresistible form factor to deliver what we hope to be rich and creative content for positive growth. Stay tuned for more.