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Big Russ

http://bigrussbeercheese.com

Beer cheese is a Kentucky favorite and was first served in the 1940's at a restaurant in Clark County. Big Russ's family-recipe mixes southern, spicy flavor cues along with award-winning Wisconsin cheeses. Most varieties start with sharp-cheddar. Then, beer is added in order to provide a little flavor & texture, as well as garlic and other spices.

Since the inception of the brand, Big Russ continues to perform amazingly well for a grass-roots startup. Here’s a brief breakdown of sales:

2011-$45,083.00
    Increase 209%
2012-$139,743.81
   Increase 134%
2013-$327,559.20
     Decrease 3.7%
2014-$315,136.58
    Increase 45%
2015-$456,733.30
 
Total increase from 2011-2015=913%

Big Russ Pin-Up Campaign
BigRuss Pin-Up Campaign
BigRuss Pin-Up Campaign
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Nashville Sounds Elements
Rebranded Identity

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