https://fatgoblin.games
Fat Goblin Games — Brand Identity & Merch System
We partnered with Fat Goblin Games to develop a bold, cohesive brand identity and merchandise ecosystem that reflects the studio’s irreverent spirit and deep roots in tabletop RPG culture. Founded in 2011, Fat Goblin Games creates original and compatible content for major role-playing systems including D&D, Pathfinder, and their own proprietary engines, requiring a visual identity capable of spanning multiple worlds, products, and audiences.
Our work established a scalable identity system anchored by a distinctive goblin mark, expressive typography, and a flexible visual language that translates seamlessly across digital storefronts, physical merchandise, packaging, and community touchpoints. The result is a unified brand presence that strengthens recognition, energizes fan engagement, and provides a durable foundation for continued expansion across new games, systems, and product lines.
