Created PointMobl as a complete brand platform for RadioShack, defining the identity, packaging system, and retail environment to establish a cohesive and scalable mobile accessory ecosystem. Developed the full visual and spatial language, from logo and product packaging to in-store graphics and experiential retail elements, transforming PointMobl into a recognizable and immersive consumer brand. The system unified product, environment, and messaging to strengthen customer engagement and elevate RadioShack’s mobile retail presence.
