U.S. Army

U.S. Army · Brand & Marketing

Turning Gen Z
attention into
enlistment.

Client U.S. Army

Scope Brand · Experiential · Campaign

Year 2024–2025

Category Brand · Marketing

Army Experiential 01

Army Ultimate Catch 02

U.S. Army Campaign

Campaign 03

Brand Direction 04

Disasterville — Sizzle Reel 05

U.S. Army Activation

Live Activation 06

U.S. Army eSports

eSports Identity 07

TOR 2025 — Sizzle Reel 08

U.S. Army Marketing

Marketing 09

U.S. Army Event

Event Design 10

U.S. Army Branding

Branding 11

U.S. Army Identity

Identity System 12

U.S. Army Full System

Full Brand System 13