Fat Goblin Games · Brand & Identity

Building worlds
worth getting lost in.

Client Fat Goblin Games

Scope Brand Identity · Digital · Campaign

Year 2024

Category Gaming · Brand · Art Direction

All Work

Project 06

Fat Goblin Games, Brand Identity & Merch System

We partnered with Fat Goblin Games to develop a bold, cohesive brand identity and merchandise ecosystem that reflects the studio's irreverent spirit and deep roots in tabletop RPG culture. Founded in 2011, Fat Goblin Games creates original and compatible content for major role-playing systems including D&D, Pathfinder, and their own proprietary engines, requiring a visual identity capable of spanning multiple worlds, products, and audiences.

Our work established a scalable identity system anchored by a distinctive goblin mark, expressive typography, and a flexible visual language that translates seamlessly across digital storefronts, physical merchandise, packaging, and community touch-points. The result is a unified brand presence that strengthens recognition, energizes fan engagement, and provides a durable foundation for continued expansion across new games, systems, and product lines.

Brand Identity Art Direction Illustration Digital Campaign Gaming