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Creative Direction

Mercedes-Benz

Mercedes-Benz · Campaign

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Client Mercedes-Benz

Scope Campaign · Art Direction · Creative Direction

Category Campaign

Mercedes-Benz

Campaign

This is a print ad for Modern Luxury magazine. Our challenge was to advertise a new model E-Class Cabriolet for Mercedes-Benz and give it a flavor that would support the Fresh Faces of Fashion, Dallas 2011. We decided to focus on one benefit, which in this case was the convertible top. I had the great fortune of using my wife as the talent and I also worked with copy writer, Alex Slotkin. The photographer who shot this was the Dallas great, Stewart Cohen.

Campaign Art Direction Creative Direction Automotive

© PullPin

Campaign 01

Art Direction 02

Creative Direction 03

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